Rule of 72

Guided by the sharpness of its namesake mathematical formula, rule of 72 combines the muted elegance of saffron and geranium with vigorous natural Thai oud and creamy guaiac wood. Leather notes, along with vetiver and pachouli, whisper confidence rather than scream it — for a scent as resolute as it is ambitious.

Rule of 72 by 27 87 is a Woody Spicy fragrance for women and men. This is a new fragrance. Rule of 72 was launched in 2023. The nose behind this fragrance is Gaël Montero.