Desires are inherent in all of us. The sober lifestyle is praised. But no matter what era we live in, desires of all kinds persist: impure, even obscene. It's also a metaphor for the false consciousness of Confucian values - "We're human too".
Can society's walls and borders hinder our desires? A freedom so oppressed by society that everyone's individuality is compromised: Born To Stand Out seeks to combat this modern-day obscurantism through fragrances that break the codes of good behavior.
FIND OUT MOREAlmond
Vanilla
Tonka Bean
Online Exclusive
New In
Milk
Saffron
Ambroxan
Jasmine
Tonka Bean
Musk
Online Exclusive
New In
Pink Peppercorns
Coffee
Benzoin
Bergamot
Rice
Sandalwood
Pink and black pepper
Cotton Candy
Wood
Lemon
Cognac
Amber
Cognac
Saffron
Musk
Saffron
Cherry
Amber
Almond
Chocolate
Sandalwood
Bergamot
Violet
Musk
Rose
Geranium
Patchouli
Caramel
Leather
Sandalwood
Rum
Whisky
Tobacco
Sugar
Cinnamon
Cocoa
Incense
Rose
Patchouli
BORNTOSTANDOUT® is an exciting niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.
We live unconsciously in the closed minded frame of pre-determined socially right and standardized way of life, but we feel comfort in it because we want to be considered « normal » in the society. Living a life uncritically. We rebel against the standards. YOU WERE BORN TO STAND OUT
